Ume Seltzer
BRIEF
Brand identity & packaging for an all natural Swedish-made seltzer.
SOLUTION
Create a brand identity centered around wellness and the restorative properties of nature. Ume, named after the Ume River in Sweden, exudes nourishment, healing, and elevated energy through an invigorating color palette and modern serifs. Beams of light form fruit silhouettes conveying a sense of magic and enlightenment, which you just might discover after taking a sip.
Student work, 2023