HOAM
BRIEF
Build a new brand identity for Hakone Open Air Museum, an outdoor sculpture garden & art museum in Japan.
SOLUTION
Create an energetic brand identity that’s grounded in academia. HOAM finds balance in these expressions through the use of a modern san serif & intelligent serif. Inspiration from the silhouettes of the many sculptures housed by this museum helped build a dynamic and immersive visual language, reflecting the energy of viewing art in the open air.
Student work, 2023