Ours Deodorant


BRIEF
Rebrand for a popular natural deodorant company with the goal of appealing to a younger audience. 

SOLUTION
Create a brand identity rooted in collective wellness – the name Ours reflecting the mutual respect,  responsibility, and constant relationship one has with the earth & their community. Through earthy tones, organic silhouettes, and a vintage-inspired serif, Ours welcomes in a gender-free identity that proudly states deodorant is for everybody.

Student work, 2023